Search Engine Ranking (SEO)

You have a website but no one is visiting it, so you get no leads, no customer and no revenue. That is a problem thousands of website owners face. Google and other search engines do not automatically know that your website exists. You first need to ”index” your website and then “rank” in the search engines.

There is a difference between having your website “indexed” in a search engine, i.e the search engine knows that it exists and the “search engine rankings” that people are actually referring to. Search Engine Rankings are the placement of your website in the order of relevance when someone makes a search. Your website may be indexed in the search engines (the search engines knows that it exists and comes up for searches for your company name), but not ranking in the top 10 for specific keyword phrases, and if it is not ranking in the top 10, then it may as well be dead.

Did you know that the #1 spot Google's search results page can give you between 40% and 50% of total clicks for on a specific search term. The second place gets about 11% – 18% and the other 30 odd percent is reserved for the rest.

There are 2 aspects to search engine optimization on Google that people have to know about. #1 is that your website must be technically correct to rank on Google (On Page SEO). In other words all the things that influence a website’s search engine rankings that can be done on the website itself must be done correctly. These are thinks like titles, meta tags, headings and keyword density. #2 is link building (Off page SEO). This is unfortunately where most websites and their owners fall flat on their faces, and where I know that most website owners do not heed my advice. Getting incoming links are crucial if you want your website to rank highly in search engines. It’s simply getting harder and harder to achieve search engine rankings and your competitors are building links all the time while you are doing none.

Since you now know why links are important and how they work, suffice for me to say that they are a crucial part of search engine rankings and that it takes nothing else but time and energy (read WORK) to get those links. And time = money. Do you have the time to build links to your website?

The amount of links and the time your website will require to acquire search engine rankings depends on the amount of competition that your website faces to rank in the top 10. I can tell you from experience if you want to rank for things like “cape town accommodation” and “kruger park tours” that you will have to spend a lot of time AND effort AND money to stand a chance to rank at all. These are highly competitive keywords that have thousands of other websites competing. If however you want to rank for “electrical engineer bloemfontein” that is much easier. Your ranking will depend on how much your competition has done before you and how much links their websites have already.

Let me briefly explain the terms below so you will know what you are getting when you order my link building services:

• Indexing - Your site will be submitted to all the major search engines.
• Directory Submission - Your site will be submitted to a number of relevant online directories to create backlinks to your site.
• Blog Comments - When you comment on blogs you are asked for your name and website, this is another method of creating backlinks.

Gaining search engine ranking takes time and effort. If you want me to do it for you contact me here.